Corporate social responsibility |
CSR can improve employee satisfaction and retention (p. 56).
Leadership plays crucial role, but CSR outcomes also depend on culture (p. 59). |
Partially agrees with Al Mansouri |
Singh, R. (2021). Integrating CSR into corporate culture. Journal of Corporate Responsibility, 7(3), 50-65. https://doi.org/refnumber |
Sustainable businesss |
Influencer marketing is effective for brand visibility (p. 82). |
Disagrees with Fernandez |
O'Connor, L. (2023). Sustainable business practices in small and medium enterprises. International Journal of Business Sustainability, 9(1), 40-60. https://doi.org/refnumber |
Digital marketing trends |
AI significantly enhances targeting accuracy in digital marketing (p. 12). |
Agrees with Chen & Smith |
Patel, R., & Nguyen, T. (2022). Digital marketing trends in the 21st century. Journal of Business Innovations, 14(2), 10-25. https://doi.org/refnumber |
Corporate social responsibility |
CSR initiatives enhance brand reputation and customer loyalty (p. 102).
Effective CSR strategies require strong leadership commitment (p. 105). |
Partially agrees with Singh |
Al-Mansouri, H. (2020). Leadership styles and company culture. In J. R. Thompson (Ed.), Leadership in modern business (pp. 95-110). Business Press. |
Digital marketing trends |
Social media platforms are crucial for increasing consumer engagement (p. 78).
Influencer marketing is effective for brand visibility (p. 82). |
Agrees with Patel & Nguyen |
Chen, Y., & Smith, A. (2021). Social media and influencer marketing. Online Business Review, 11(4), 70-85. https://doi.org/refnumber |
Sustainable businesss |
Large corporations face significant challenges in implementing sustainability (p. 33). |
Disagrees with O'Connor |
Fernandez, M. (2023). Sustainability in business: Challenges and opportunities. eBusiness Books. |